Leadership in Medicine, Inc. - Key Opinion Leader (KOL) Identification, Profiling & Analysis

KOL Identification: Our business is identifying thought leaders. We start by conducting a comprehensive Client Needs Assessment, which then drives both our methodology and the configuration of the deliverable.

Literature Analysis
This “top-down” approach begins with an analysis of current literature to identify prominent thought leaders. We customize our approach to meet the client’s specific needs, analyzing thought leaders’ expertise, education, clinical/ research specialties, presentations, and other professional activities.

Peer Nomination Survey
This “bottom-up approach” allows us to identify the international, national, regional, and local thought leaders recognized by their peers as most influential in determining the direction of current research and practice.

Integrated Study
Our integrated study combines the best of both approaches: a peer nomination survey and a thorough literature analysis, integrated to identify international, national, regional, and local thought leaders—both accomplished researchers and busy clinicians who are influential and respected by their peers.

KOL Influence Factor Scoring: We rank KOLs according to their potential to influence peers using Social Network Analysis.

KOL Biographical Information: We gather extensive background information on each KOL, including specialty(s), publication record, current and previous positions, training, etc.

KOL Contact Information: We provide up-to-date and complete contact information for all KOLs.

Our information services are delivered through The Profiler & Social Network Navigator ® (©2007, Leadership in Medicine, Inc.), our patent pending software, which runs on any Windows (9x/NT/2000/XP) computer. This tool enables our clients to target and focus their detailing and key opinion leader (KOL) management efforts.

PRIVACY STATEMENT: All information conveyed in our reports is obtained through publicly available sources. Leadership in Medicine is committed to maintaining the highest ethical standards of the competitive intelligence field.