a Key Opinion Leader Identification, Profiling & Analysis
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PROFILER
NAVIGATOR
Profiler:
Quickly review detailed profiles of the key influencers in a target
market. This information aids in recruiting KOLs for involvement
in:
Navigator:
Rapidly identify each KOL's most valued colleagues - those to whom
they are especially likely to turn for advice, information or referrals.
Medical
education speaker programs
The software's
intuitive user-interface provides an influence map of a target market,
locating points of leverage to maximize the market impact of your
brand.
Clinical
trials
Relationships
are defined in terms of strength and content, not simply identified.
Advisory
boards
Knowledge
of who influences whom in the community of KOLs is vital - because
relationships are key!
Traditional
detailing
Such knowledge
is essential in developing the rapport necessary to build mutually
beneficial professional relationships with KOLs.
No
amount of detailing or advertising can compete with the influence
of respected and affiliated peers.