Corporate
History
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As a professor at the University of Illinois at Chicago College of Business
Administration, Ralph C. Hybels, Ph.D., published and presented numerous
research studies focused on social networks of strategic alliances in the
biotechnology industry. As a result of this research, Dr. Hybels and his
colleagues were asked to consult with a major pharmaceutical company on the
social networks of key opinion leaders (KOLs) in various markets. It quickly
became apparent to Dr. Hybels that analyzing how KOLs interrelate within social
networks provides a unique perspective on influence patterns in medicine that
could not be discerned through more traditional market research. To capitalize
on this opportunity, he and Catherine Smith, Ph.D., founded the firm in 1995.
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In
1997, the founders moved the company from Chicago to the "Upper
Valley" region of New England. It is presently headquartered in
White River Junction, Vermont. This location, directly across the Connecticut
River from Hanover, New Hampshire, allows easy access to the bountiful
resources of Dartmouth
College.
Over
the years, the company's techniques for KOL identification and
social network analysis have been refined as the firm has evolved
and grown. In 2002, Leadership in Medicine announced the release
of the The Profiler & Social
Network Navigator®, a software application customized
to client needs that ranks KOLs in terms of prominence by applying
an "influence factor" metric and enables the user to easily navigate
through the social network patterns among KOLs in a target market.
By identifying critical leverage points for maximizing the market
impact of any brand, the software reduces expenditures on KOL-oriented
programs while simultaneously enhancing their effectiveness. The company is independent
and privately held. |
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Mission and Values
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Employee satisfaction and customer service are
inextricably linked. |
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Listening
to the client enables the best customer service and drives business success. |
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Integrity
must be upheld in all we do. |
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Our work
requires passionate attention to detail by all involved. |
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Vigilant
attention to controlling costs benefits both the firm and its clients. |
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Continuous
learning enhances our product and enables employee advancement. |
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We shall
have only a positive impact on the communities where we work and live. |
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